John Pape Online Blog

In addition to this website I have a couple of others as well.  From time to time I go in and tweak the site to make them better.  One site I’ve been working on is http://www.accordionboot.com It is what you would call is single product e-commerce site.  This item is used in many application primarily in vehicles.  It is used as a gasket in truck campers and also use in a blow-through audio port for car audio speakers.

Recently I expanded the site to include new pages.  The goal for creating these pages was to develop new content that would help in my SEO for the site.   To accomplish this I added a resource page.  On the resource page I added several page that relate directly to the accordion boot product.  I included these pages:

• Glossary of terms
  The idea behind this was to create a list of keywords that are related to this product.  Then provide definitions of these words.  The hope is to create a keyword rich content.  In turn, I hope that it will attract the search engine spiders and index this page.
• White Paper
  The purpose of a White Paper is to provide a document that will provide information regarding the product.  The format contains 5 sections:
  • Abstract
  • State the Problem
  • Describe the Product
  • Tell how the product solves the problem
  • Conclusion

  Again the purpose of this document is to provide my client with additional information that will allow them to make an informed decision when they decide to purchase the product.

• Technical Data for the rubber material
  I added this page to provide proof and evidence of the technical performance of the material used in the product. With this I hope to gain trust with the client.  Although this data is technical, it will appeal to a certain segment of my audience that wants this type of detailed information.
• Online calculator
  This page came about as a result of one of my customers ordering the wrong amount of accordion boot material.  As a convenience to my customer I included an online calculator that will help them determine the amount of material they will need for their project.  As the boot is designed to fill a gap between two openings, all a person has to do is make a few measurement, then enter the numbers into the appropriate form.  The calculator will them use the proper formula to determine how many feet are required.  The form uses javascript to perform the math functions
• Installation Guide
  Although the material is very simple to install, one issue that popped up was how to properly boot the two end together.  This page has a visual representation of how to do that.  I create an illustration in Photoshop to help the customer visualize the solution.

Now that I’ve added these resources to my website, I can now monitor any improvements in incoming traffic.