Streaming Drives Sales, According to New Study

YouTube might be “the devil” to


The basic business model of the music industry is changing.  Sometimes the change is faster than some can adapt.  In the early days of music, people bought what they heard on the radio. It was pure promotion.  Today, streaming is the new promotion. Songs connect and when the listener connects with a song they want to own it.  Making it available whenever they have a need to hear it. 

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