Is It Time to Redesign Your Website?

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You may be wondering when a good time would be to redesign your existing website. What I hope to present here are some ideas and thoughts that will help you make that decision.

First off I want to say, changing a site just for the sake of change is not really to best approach for a redesign. Design requires a specific purpose in order to be successful. Understanding your current site will help you understand its function. If care is not taken you could lose that function in a site redesign.

One reason for a site redesign is if the site looks outdated. Perhaps you’ve been online for 10 years and have the same web design. Over the years there has been a lot of improvement in the way sites are delivered. You can take advantage of these technological advances. What you don’t want is to lose visitors because your site looks old fashion. An out dated look is a good reason to consider redesigning your site.

When redesigning a website think of it as doing plastic surgery. Your current website has an identity associated with it. This could be good it could bad. What you don’t want to do is change it so much that your current users don’t recognize it. You risk losing them because they think they landed on the wrong website. To help facilitate updates, the redesign should constantly improve by ‘nip and tuck’ in areas that need improvement. Most elements will probably remain consistent like your logo and even color scheme or type style. Drastic changes can have an adverse effect. Making small, subtle changes over time is the best approach.

Your site’s visitors are an excellent resource that will let you know if your site needs to be redesigned. Their feedback is helpful in making this decision. As users they will know what works and does not work. If they believe that you need to update the look they will tell you.  If they tell you a new look is warranted, that is a good indication that you need to do a site redesign.

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